1. INTRODUCTION

1.1. Purpose of This Policy

This Privacy Policy explains how Bet365, operating through the domain 365casinoreviewboard.co.uk, collects, processes, stores, and protects your personal data when you use our online gaming Services. By accessing or using the Website, you acknowledge that you have read and understood this Policy.

1.2. Data Controller

For the purposes of applicable data protection laws, Bet365 acts as the data controller responsible for determining the purposes and means of processing your personal information. No specific legal entity is referenced, in accordance with the structure of this platform.

1.3. Applicable Laws

Because the Website targets Users in the United Kingdom, data processing is conducted in accordance with:

• The UK General Data Protection Regulation (UK GDPR)
• The Data Protection Act 2018
• Applicable online gaming regulations

Where Users access the Website from outside the UK, processing may also be subject to other relevant data protection laws.

1.4. Relationship to Other Documents

This Privacy Policy forms part of the broader legal framework of the Website and should be read together with:

• Terms & Conditions
• Responsible Gaming Policy

In the event of any conflict, the Terms & Conditions shall prevail.

2. DATA WE COLLECT

Bet365 collects several categories of personal data to provide secure, compliant, and personalised gaming Services.

2.1. Information You Provide Directly

When creating an Account or interacting with the Website, you may provide the following information:

2.1.1. Personal Identification Data

• Full name
• Date of birth
• Residential address
• Nationality

2.1.2. Contact Information

• Email address
• Mobile phone number

2.1.3. Account Information

• Username
• Password
• Security questions

2.1.4. KYC Documentation

To comply with identity verification and anti‑money laundering requirements, we may request:

• Passport or national ID
• Driving licence
• Proof of address (utility bill, bank statement)
• Proof of payment method ownership

2.1.5. Communication Records

Any correspondence with our support team, including emails sent to support@365casinoreviewboard.co.uk, may be stored for quality assurance and compliance purposes.

2.2. Information Collected Automatically

When you use the Website, we automatically collect technical and behavioural data to ensure security, prevent fraud, and improve performance.

2.2.1. Device & Technical Data

• IP address
• Device type (mobile, desktop, tablet)
• Operating system
• Browser type and version
• Screen resolution
• Language settings

2.2.2. Usage Data

• Pages visited
• Time spent on each page
• Clickstream data
• Login timestamps
• Session duration

2.2.3. Geolocation Data

Approximate geolocation may be collected to:

• Verify eligibility
• Prevent unauthorised access
• Comply with regional gaming regulations

2.2.4. Gaming Activity

• Game history
• Wagers placed
• Wins and losses
• Bonus usage
• Tournament participation

2.2.5. Transaction Data

• Deposit amounts
• Withdrawal requests
• Payment method details (tokenised or masked)
• Currency used (GBP)

2.3. Information from Third Parties

2.3.1. Payment Providers

We may receive confirmation of:

• Successful deposits
• Completed withdrawals
• Fraud alerts
• Chargeback notifications

2.3.2. Verification Services

Third‑party KYC/AML providers may supply:

• Identity validation results
• Document authenticity checks
• Risk scoring

2.3.3. Marketing Partners

If you arrive via an affiliate link, we may receive:

• Referral source
• Campaign identifiers
• Conversion data

2.3.4. Analytics Providers

Tools such as Google Analytics may provide aggregated behavioural insights.

3. HOW WE USE YOUR DATA

Bet365 processes personal data for several lawful and operational purposes.

3.1. To Provide Gaming Services

We use your data to:

• Create and manage your Account
• Process deposits and withdrawals
• Enable access to Games and sports betting
• Provide customer support
• Deliver personalised content

3.2. For KYC/AML Compliance

We process data to:

• Verify your identity
• Confirm your age (18+)
• Prevent fraud and money laundering
• Detect suspicious transactions
• Comply with regulatory obligations

3.3. To Improve the Platform

We analyse data to:

• Optimise Website performance
• Identify technical issues
• Enhance user experience
• Develop new features

3.4. For Marketing Purposes

With your explicit consent, we may use your data to:

• Send promotional emails
• Deliver personalised offers
• Provide bonus notifications

You may opt out at any time.

3.5. To Meet Legal Obligations

We may process data to:

• Respond to regulatory requests
• Maintain audit logs
• Retain records for AML compliance

3.6. For Responsible Gaming

We use behavioural data to:

• Identify risky patterns
• Apply deposit or loss limits
• Support self‑exclusion requests
• Provide safer gambling interventions

4. LEGAL BASES FOR PROCESSING

Bet365 processes personal data under the following legal bases:

4.1. Consent

For:

• Marketing communications
• Optional features
• Non‑essential cookies

4.2. Contractual Necessity

To:

• Create and maintain your Account
• Process payments
• Provide access to Games

4.3. Legitimate Interests

To:

• Prevent fraud
• Improve Services
• Ensure network security

4.4. Legal Obligation

To:

• Comply with AML regulations
• Verify identity and age
• Retain financial records

5. DATA SHARING & THIRD PARTIES

Bet365 may share data with trusted third parties under strict confidentiality agreements.

5.1. Game Providers

We share:

• Game session IDs
• Wager amounts
• Technical data

5.2. Payment Providers

We share:

• Transaction details
• Verification data
• Fraud alerts

5.3. KYC/AML Providers

We share:

• Identity documents
• Verification results

5.4. Marketing Partners

We share:

• Conversion data
• Campaign identifiers

5.5. Regulatory Authorities

We may disclose data when required by:

• Law enforcement
• Gambling regulators
• Courts

5.6. Group Companies

Data may be shared with affiliated entities for operational purposes.

5.7. No Sale of Personal Data

Bet365 does not sell personal data under any circumstances.

6. COOKIES & TRACKING TECHNOLOGIES

6.1. Types of Cookies

We use:

6.1.1. Essential Cookies

Required for:

• Login functionality
• Security
• Payment processing

6.1.2. Analytics Cookies

Used to:

• Measure performance
• Analyse user behaviour

6.1.3. Marketing Cookies

Used to:

• Deliver personalised ads
• Track campaign effectiveness

6.2. Managing Cookies

You may disable cookies through your browser settings. However, some features may not function properly without essential cookies.

6.3. Third‑Party Cookies

Third parties such as Google Analytics may place cookies on your device.

7. DATA SECURITY

7.1. Encryption

All data transmitted between your device and our servers is protected using 128/256‑bit SSL encryption.

7.2. Server Protection

Our servers are protected by:

• Firewalls
• Intrusion detection systems
• DDoS mitigation tools

7.3. Access Controls

Only authorised personnel have access to personal data, and access is granted on a need‑to‑know basis.

7.4. Incident Response

In the event of a data breach:

• We will investigate promptly
• We will notify affected Users when required
• We will take corrective measures

8. DATA RETENTION

8.1. Retention Period

We retain personal data for 5–10 years after Account closure to comply with AML and regulatory requirements.

8.2. Anonymisation

After the retention period, data is anonymised or securely deleted.

9. YOUR RIGHTS

Under UK GDPR, you have the following rights:

9.1. Right of Access

You may request a copy of your personal data.

9.2. Right to Rectification

You may request correction of inaccurate or incomplete data.

9.3. Right to Erasure

You may request deletion of your data, subject to AML retention obligations.

9.4. Right to Withdraw Consent

You may opt out of marketing communications at any time.

9.5. Right to Lodge a Complaint

You may file a complaint with the Information Commissioner’s Office (ICO).

9.6. How to Submit a Request

Send your request to:

privacy@365casinoreviewboard.co.uk  

We will respond within 30 days.

10. INTERNATIONAL DATA TRANSFERS

10.1. Transfers Outside the UK

Your data may be transferred to countries outside the UK for:

• Hosting
• Customer support
• Payment processing

10.2. Safeguards

We implement:

• Standard Contractual Clauses
• Encryption
• Access controls

11. MINORS

11.1. Age Restriction

The Website is not intended for individuals under 18 years old.

11.2. Action Upon Discovery

If we discover that a minor has created an Account:

• The Account will be closed
• Funds will be returned (if applicable)
• Data will be deleted

12. CHANGES TO THIS POLICY

12.1. Right to Modify

Bet365 may update this Policy at any time.

12.2. Continued Use

Continued use of the Website after changes constitutes acceptance.

13. CONTACT INFORMATION

For privacy‑related enquiries:

privacy@365casinoreviewboard.co.uk

For general support:

support@365casinoreviewboard.co.uk